Many of you know I am an Indianapolis Colts fan.  Regardless if you are a football fan or sports fan in general, I wanted to share a powerful message from Colts head coach Chuck Pagano.  Chuck was recently diagnosed with Leukemia and has gone through his first round of chemotherapy.  He attended yesterday’s game and […]

I recently wrote about the virality of DollarShaveClub.com and why “social discovery” is now a serious way we need to look at our marketing and stories.  Are they sharable?  That was the question I posed.  Well, in the the case of DollarShaveClub.com it was over shared.  Nice problem to have. I can’t wait to see how they […]

Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing […]

I started writing a marketing manifesto about a year ago.  I wasn’t sure where it was going so I shelved it.  The idea is resurfacing though as I’ve had some inspirational moments in recent months that are driving me to pick it up again.  I wanted share 3 of these moments. First, is a conversation […]