Many of you know I am an Indianapolis Colts fan.  Regardless if you are a football fan or sports fan in general, I wanted to share a powerful message from Colts head coach Chuck Pagano.  Chuck was recently diagnosed with Leukemia and has gone through his first round of chemotherapy.  He attended yesterday’s game and [...]

From the minds behind The Resident Connection comes the official 2012 Apartment Marketing Checklist.  Budget meetings coming up?  Trying to move around some marketing dollars?  Be sure to download the checklist and make sure you have your bases covered. —>CLICK HERE TO GET YOUR APARTMENT MARKETING CHECKLIST!<—  Watch Video on YouTube       

Inspiration, to me, is a conscious or subconscious choice by an individual to make positive progress through an idea sparked from another.  Inspiration is opt-in only.  We don’t allow spam to inspire us.

Why must we attribute the ROI of social media directly to leads and sales?  I’m just not following the argument or the logic.  Many of us network with others, belong to the Chamber of Commerce or other group, and socialize with our vendors and peers.  What’s the ROI for those activities and/or memberships?  Do we [...]