From the minds behind The Resident Connection comes the official 2012 Apartment Marketing Checklist.  Budget meetings coming up?  Trying to move around some marketing dollars?  Be sure to download the checklist and make sure you have your bases covered. —>CLICK HERE TO GET YOUR APARTMENT MARKETING CHECKLIST!<—  Watch Video on YouTube       

For years I’ve surrounded myself with people I like (most of us do this, it’s pretty natural), but also people that have gifts.  Everyone has some kind of unique gift, but we make choices in who we gravitate toward.  The people I gravitate toward, to me, are inspiring.  Not just the fact that I like [...]

Inspiration, to me, is a conscious or subconscious choice by an individual to make positive progress through an idea sparked from another.  Inspiration is opt-in only.  We don’t allow spam to inspire us.

Why must we attribute the ROI of social media directly to leads and sales?  I’m just not following the argument or the logic.  Many of us network with others, belong to the Chamber of Commerce or other group, and socialize with our vendors and peers.  What’s the ROI for those activities and/or memberships?  Do we [...]