How are you going to treat your customers online from today forward?  This isn’t a surface question.  I hope you think long and hard about this.

Yesterday I attempted to explain the important differences between finding vs. discovering when it comes to marketing and marketing online.  A long winded perception, but one that keeps me thinking about people that have embraced the idea of social and social search online.  Here’s a story about one of those people and my experience with […]

I like to write down my ideas.  If I don’t they have a tendency to fade into the abyss.  I used to keep a notebook, email myself, or just try to remember the idea.  I wasn’t satisfied with these strategies because I was inconsistent with them.  With a notebook (or journal) sometimes I just didn’t […]

So email is declining among teens. I think that makes sense, but other than “social” types of messaging what are teens doing?  I think what we’re finding is that email is becoming more formal and specific.  It will continue to be a solid business tool, but other channels are spreading our communications out.  Facebook has […]