I recently wrote about the virality of DollarShaveClub.com and why “social discovery” is now a serious way we need to look at our marketing and stories.  Are they sharable?  That was the question I posed.  Well, in the the case of DollarShaveClub.com it was over shared.  Nice problem to have. I can’t wait to see how they [...]

At the beginning of October we held one of our bi-annual training sessions for our leasing teams at J.C. Hart.  As part of that process we generally ask everyone prior what things they are looking to learn and if there is anything they would like us to focus on.  One of the topics consistently mentioned [...]

How are you going to treat your customers online from today forward?  This isn’t a surface question.  I hope you think long and hard about this.

We’re supposed to be having fun, right?  Well, sometimes it isn’t all puppy dogs and ice cream on Facebook.  Currently we’re having some issues with an Internet provider at one of our properties.  I honestly don’t know if they really have a grasp on what the real issue is.  Of course, we have residents that [...]