The Marketing Principle, Courtesy, really revolves around the question whether or not someone will refer your community. It starts with reviews, and in this show I talk about my key note presentation for #FOCUSConf2018, and why your online reputation is a big part of referrals. Thank you to the Satisfacts and ApartmentRatings.com team for inviting […]

First off, I’ll apologize for the length of the video.  I hope you take time to listen.  If not, I’ve included the transcript below. All inspired by my friend Mike Brewer.  He’s been doing some great work at his company Mills Properties, and I’ve envied his blogging efforts in 2014 so far.  His post, Apartment […]

I want to thank our J.C. Hart site teams for really embracing something we put a stamp on nearly two years ago.  A couple years ago we had a retreat to discuss what’s important for our business and the idea of “out loving and out caring our competition” really resonated with the group.  I think […]

I recently wrote about the virality of DollarShaveClub.com and why “social discovery” is now a serious way we need to look at our marketing and stories.  Are they sharable?  That was the question I posed.  Well, in the the case of DollarShaveClub.com it was over shared.  Nice problem to have. I can’t wait to see how they […]