Tag archive for "ApartmentRatings.com"

Courtesy Is About the Referrals and Renewals

The Apartment Nerd Show, Video Posts

Courtesy Is About the Referrals and Renewals

No Comments 05 March 2018

The Marketing Principle, Courtesy, really revolves around the question whether or not someone will refer your community. It starts with reviews, and in this show I talk about my key note presentation for #FOCUSConf2018, and why your online reputation is a big part of referrals. Thank you to the Satisfacts and ApartmentRatings.com team for inviting […]

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Written Posts

The Online Ratings Game Is Just Another Marketing Play

No Comments 31 January 2013

A fun little debate thread on Lisa Trosien’s Facebook page has me thinking today about where we’re going with online ratings.  As the title of this post states, I feel the online ratings game has just become another marketing play.  Here’s my comment from Lisa’s page, and then I’ll continue below. I’m somewhere in the […]

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failure

The Resident Connection, Written Posts

5 Multifamily Marketing/Tech Models in Trouble

13 Comments 03 April 2012

Last week Blackberry/RIM and Best Buy were two businesses that went on a list of dying companies.  It’s often hard to predict what the future holds, and we have a tendency to get tunnel vision when it comes to our own businesses.  It’s unfortunate these companies have found themselves to be in dire straights, but […]

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social budget

The Resident Connection, Written Posts

Budgeting for a Social Strategy

4 Comments 01 December 2011

I was chatting with Mike Whaling yesterday, and we both agreed there are definitely some quick wins out there to help optimize your brand, stores, properties, etc. online.  It can be time consuming, but claiming your businesses pages on Google, Bing, Yelp!, etc. can be quick ways to get some SEO juice for your websites […]

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