Is it sharable? Why DollarShaveClub.com is F***ing Great!

JCH Spotlight, The Resident Connection, Written Posts

Is it sharable? Why DollarShaveClub.com is F***ing Great!

6 Comments 14 March 2012

Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing […]

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citedsource2011

JCH Spotlight, The Resident Connection, Written Posts

Apartment Marketing Cited Source Comparison – 2011 Update

2 Comments 28 February 2012

Last August I wrote a post comparing cited marketing sources from 2007-2010 for the J.C. Hart portfolio as a whole.  The purpose of the post was to show off how our shifted marketing spend away from print has resulted in successes from reinvestment into our own websites and search engine optimization efforts.  In the last […]

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whisper

The Resident Connection, Written Posts

Putting Apple, Nike, Starbucks, and Red Bull In Your Title Doesn’t Necessarily Make It a Good Post

8 Comments 22 February 2012

My good friend Lisa Trosien shared an article on Facebook recently.  I love what Lisa shares because it’s often informative or thought provoking.  The particular post she shared recently was definitely thought provoking.  I thought, “DAMN, ‘7 Lessons from Great Marketers of Apple, Nike, Starbucks, and Red Bull,’ this should be interesting!”  Unfortunately, it wasn’t. […]

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PinPath

The Resident Connection, Written Posts

Pinterest, Path, and My Lack of Interest in Google+

12 Comments 09 February 2012

It’s amazing how quickly things can change online.  The potential for Google+ is incredible, but their lack of syndication and connectivity to Facebook, Twitter, Foursquare, or other social networks has been their downfall in my opinion.  With the only option to post to Google+ being through Google+ itself, I think they’ve limited their opportunity to […]

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