Last August I wrote a post comparing cited marketing sources from 2007-2010 for the J.C. Hart portfolio as a whole.  The purpose of the post was to show off how our shifted marketing spend away from print has resulted in successes from reinvestment into our own websites and search engine optimization efforts.  In the last [...]

My good friend Lisa Trosien shared an article on Facebook recently.  I love what Lisa shares because it’s often informative or thought provoking.  The particular post she shared recently was definitely thought provoking.  I thought, “DAMN, ’7 Lessons from Great Marketers of Apple, Nike, Starbucks, and Red Bull,’ this should be interesting!”  Unfortunately, it wasn’t. [...]

It’s amazing how quickly things can change online.  The potential for Google+ is incredible, but their lack of syndication and connectivity to Facebook, Twitter, Foursquare, or other social networks has been their downfall in my opinion.  With the only option to post to Google+ being through Google+ itself, I think they’ve limited their opportunity to [...]

It’s Super Bowl week in Indianapolis.  The atmosphere is all a buzz, and the committees and local groups that organized the event have done an incredible job.  It’s inspired me to make sure and be a part of more local events.  I think you should think about that to. View on YouTube