For those of you that follow me on Facebook, you may have noticed some blog posts I’ve been sharing by Jeff Spanke.  I recently had the pleasure of sitting down with Jeff to chat with him about his life and to ask him a few questions. When the meeting was over, I realized there were [...]

I’m thrilled to introduce my new cohort, Jade Williams, to the J.C. Hart and Resident Connection marketing team. Please do me a favor and follow/connect with Jade.  We look forward to bringing even more online fun to the Multifamily space. Twitter LinkedIn

Last week Blackberry/RIM and Best Buy were two businesses that went on a list of dying companies.  It’s often hard to predict what the future holds, and we have a tendency to get tunnel vision when it comes to our own businesses.  It’s unfortunate these companies have found themselves to be in dire straights, but [...]

Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing [...]