Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing [...]

Ah, it’s time for the annual roasting of the iFad and all it’s non-glory (see- No, I’m not the first one to call it an iFad & Dare I Call it iFad 2?).  To be fair, last year I did end my rant stating that I believe the iPad is cool.  For that reason alone [...]

Last August I wrote a post comparing cited marketing sources from 2007-2010 for the J.C. Hart portfolio as a whole.  The purpose of the post was to show off how our shifted marketing spend away from print has resulted in successes from reinvestment into our own websites and search engine optimization efforts.  In the last [...]

My good friend Lisa Trosien shared an article on Facebook recently.  I love what Lisa shares because it’s often informative or thought provoking.  The particular post she shared recently was definitely thought provoking.  I thought, “DAMN, ’7 Lessons from Great Marketers of Apple, Nike, Starbucks, and Red Bull,’ this should be interesting!”  Unfortunately, it wasn’t. [...]