I’m trying something new that might be easier to manage some frequency with.  Check out episode 1 of The Apartment Nerd Leasing Show. My goal with this show is talk primarily about actual leasing of apartments. As an industry we do a mediocre job at “sales,” but with some improved principles, strategies, and ideas I […]

The 4 Ps of Marketing are out at J.C. Hart.  We’ve redefined the principles we are focused on to not only drive new business, but make sure we are also taking care of the customers through the process.  Marketing, Sales, and Service all  need to work together within each principle. That’s how we’re defining these.  […]

Here are my slides from this year’s AIM Conference.  If you have any comments or questions please let me know.  

I want to thank our J.C. Hart site teams for really embracing something we put a stamp on nearly two years ago.  A couple years ago we had a retreat to discuss what’s important for our business and the idea of “out loving and out caring our competition” really resonated with the group.  I think […]