Written Posts

Jab, Jab, Jab, Right Hook Book Review

0 Comments 27 January 2014

JabsJanuary 2014 has been crazy busy, and making time to write this book review has been something I haven’t been able to make a priority.  I’m glad I slept on it a bit though as I know I have a tendency to get really excited about something in the moment and then it fades away over time.

As many of you may know, I think Gary is kind of a big deal.  Along with Seth Godin, Gary is one of the most influential people I follow in business.  What I love about both of these guys is that most everything they share focuses on enhancing the customer experience.  Understand that I say this as a VERY broad statement.  They are marketers.  Not advertisers…marketers.  Too often as marketers people assume “advertising” is all that marketing is.  It’s so much more than that, and as these gentleman typically suggest, advertising is probably the least effective marketing strategy.

So on to Gary Vaynerchuk’s newest book, Jab, Jab, Jab, Right Hook.  Gary’s first two books, Crush It and The Thank You Economy, speak to the strategy of using social media and paying it forward with the customer experience to build your business.  I gathered a ton of value from his first two books, and with this third installment I really liked his reviews of brands using social media.  Gary starts out the book continuing to explain his passion and understanding for word of mouth marketing and how that relates to social media.  We’re all story tellers, and Gary is one of the best storytellers when it comes to sharing how social media marketing can work.  He then goes on to review the major social platforms being used today and critique brands on each platform.  Facebook, Twitter, Pinterest, Instagram, and Tumblr have chapters dedicated to them, and Gary also touches on LinkedIn, Google+, Vine, and Snapchat.  His insight on how content is shared by brands is extremely valuable.  For the first time someone moves beyond the strategy and explains why different types of content work on the different platforms.  Details like where to put logos, how to leverage hashtags, and the types of images that work best for each platform are all covered.

The boxing analogy might not be something people embrace, but, like Gary in general, I feel he appeals to more of a male demographic that will see where he’s coming from with the sports tie in.  I appreciate the give, give, give, and then ask concept.  He makes a good point that many companies are in an all jab mode or all right hook mode, but the best ones are working on balancing those punches.  I think at J.C. Hart we need to work on a better balance.  We tend to just jab on Facebook, Twitter, etc, and our right hooks come on a different channel.  I’m not sure that makes sense.

The online social space is constantly changing, and like boxing we need to stick and move.  Just when you think you have your opponent figured out things can change.  That’s my take away from this book.  As a marketer you need to study your opponent and bring content with context.  Understand what it takes to maximize your effort with each platform, and know when to give and when to ask.  I always enjoy tidbits from Gary, and this was a great addition to his content library.  Whether you watch a Gary video or read one of his books, I highly recommend you digest what he has to say.  It just makes sense.

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