dscemail

Written Posts

Oops! We crushed it too hard. Our bad. Really.

No Comments 14 March 2012

I recently wrote about the virality of DollarShaveClub.com and why “social discovery” is now a serious way we need to look at our marketing and stories.  Are they sharable?  That was the question I posed.  Well, in the the case of DollarShaveClub.com it was over shared.  Nice problem to have. I can’t wait to see how they […]

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Is it sharable? Why DollarShaveClub.com is F***ing Great!

JCH Spotlight, The Resident Connection, Written Posts

Is it sharable? Why DollarShaveClub.com is F***ing Great!

6 Comments 14 March 2012

Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing […]

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compareifad

Written Posts

Wow, “The New iPad” is the best name they could come up with?

No Comments 08 March 2012

Ah, it’s time for the annual roasting of the iFad and all it’s non-glory (see- No, I’m not the first one to call it an iFad & Dare I Call it iFad 2?).  To be fair, last year I did end my rant stating that I believe the iPad is cool.  For that reason alone […]

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