Written Posts

Craigslist Posting Discoveries

2 Comments 25 October 2011

First off, if you don’t use RentSentinel for their Craigslist posting tool then you are really missing out.  Also, just because you have a tool like RentSentinel, it doesn’t mean that it’s being used consistently.  It needs to be monitored and measured for success.  I had one of my late night work sessions last night and started digging into the analytics that RentSentinel offers.  All I can say is, WOW!

Here are a few of my discoveries:

– It’s no surprise that posting more often can drive more traffic.  We have one property that has posted nearly 2000 ads on Craigslist in the past year.  No wonder they haven’t dipped below 94% occupied all year long and are currently trending to 99% occupied.  All while pushing rents 5-6%.

– Including links to our property websites is key.  Craigslist drives more traffic to each individual property site than Bing or Yahoo.  In many cases, it drives more traffic than Bing, Yahoo, AOL, and Ask.com combined.

– Posting in the late afternoon between 3-6 p.m. gets the most views and clicks vs. posting in the morning.  Mondays also seem to be the best day to post.  If you’re going to post at all, the data shows that 5-6 o’clock on a Monday is killer!

– Post titles that refer to the size of an apartment or space features like walk-in closets or split bedroom plan get the most clicks for us.  People want to have room for their stuff.  That is obviously important.  The next most popular post titles include information about the location of the community, suburb, nearby shopping, etc.

I could drill down more, but these are key take-aways for me.   Post often, measure the crap out of it, and you can be successful.

  • Lawn Service in Orlando

    Thanks for the insite about Craig’s list. I just listed my lawn service business and was wondering what kind of response I was going to get. Are there some kind oftools available to keep track of RTO?

    • Craig,

      There are a number of services out there to help you post to Craigslist.  In the multifamily real estate space my favorite is RentSentinel because of all the tracking and analytics on the back end.  That said, if you Google “Craigslist Posting Tool” you’ll find plenty of options out there.  Be careful because some of these violate CL terms of service if you use them.  There are some out there that can help you in a number of ways though, and they won’t get your account blocked.  I don’t know what kind of tracking they all offer, but it’s worth researching.  One that would be a good place to start is http://www.vflyer.com.  Best of luck!

      Mark

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