First off, if you don’t use RentSentinel for their Craigslist posting tool then you are really missing out.  Also, just because you have a tool like RentSentinel, it doesn’t mean that it’s being used consistently.  It needs to be monitored and measured for success.  I had one of my late night work sessions last night [...]

Last week I made a prediction.  Not sure how close I am with that prediction, but if companies are smart they probably use Facebook and Twitter that way already.  Anyway, after making an effort at looking forward, I thought I’d take a bit of a look back.  I’ve had a few conversations over the past [...]

One of the fun parts about blogging is taking some risks.  I’ve made some predictions over the last few years that, well, haven’t come true.  But that’s part of the fun in making bold predictions.  I enjoy taking some risks and even trashing some big things like iFads just to see what everyone else has [...]

Yep, Mark is doing more social media excitement.  But I’m not alone.  Carmen Benitez has organized a crew of apartment nerds to discuss apartment marketing topics in a video forum.  We call it the Apartment Social Council.  Fell free to like us on Facebook and enjoy the thoughts of Sarah Greenough, Sara Graham, Ed Javier, [...]