For those of you that have followed me for awhile you know that I take the position to respond to all online reviews and to encourage them as well.  Just type in “reviews” up in the little search bar at the top of markjuleen.com and you’ll see plenty of posts on the topic, including a presentation I did for the AIM conference in 2010.

Well, I bring up the topic again because one of my marketing heroes, Seth Godin, touched on the topic today on his blog.  He made an interesting point that made me think more about how others react to online reviews.  His main point is to commit one way or the other.  I think it’s great advice and something every company should really review for themselves.

“If you want people to speak up, be clear and mean it. If you don’t, don’t pretend.” – Seth Godin