Written Posts

Is Tumblr In Trouble?

10 Comments 19 July 2011

As I watch users jump into Google+ and begin sharing content I start to think that the Tumblr platform is in trouble.  For those of you not familiar with Tumblr here’s a link to the Wikipedia quick definition.

From what we’ve seen so far, Google+ is integrating many other Google services and tools like Picasa, Reader, etc.  Many are speculating (and some news has been shared) that Blogger is an upcoming integration as part of the rebranding for the blog platform as well.  With the ease of sharing content on Google+ it begins to sound more and more like a microblogging platform like Tumblr.  Tie in a blog that can also have a customized look and feel, widgets, ads, etc. that all is integrated with your Google+ efforts.  WOW, is all I have to say!

So if I’m Tumblr I’m thinking my format was a great platform for Google to copy and learn from, but now what?  I suppose I’d sell to Microsoft or Facebook if I could.

The real problem comes with search and what weight Google will put on it’s own platforms vs. others.  It could get scary to think how much content will need to be put directly into Google first in order to rank for something.  I believe Google will still give credit to big platforms like Facebook and for a company’s or person’s website, but it’s scary to think that these sites could be much lower on the totem pole for priorities.

What do you think?  Will this hurt or help Google?  Are they essentially forcing people to use their tools and platfors now?  What do you think about Tumblr’s future?  Did you even know Tumblr existed before this post?  Awareness is another issue as well.

I’m torn whether this is good or bad for Google and other platforms, but it will be exciting to see how it all plays out.

  • Anonymous

    the tumblr users generally like it that no one else knows about it. and google plus may be a danger to facebook… eventually, but it won’t replace tumblr, tumblr is something entirely free and without even the remotest competition.

    • Anonymous

      mind you, this is coming from a tumblr user who found this article via google plus tagged tumblr. and i still don’t think that tumblr is in any danger.

      • I would agree that G+ likely will not replace Tumblr for current users, but Tumblr will have a difficult time competing for new users as G+ gets better.

        • Anonymous

          that may be true… but the hipsters on tumblr will like it that way lol.

      • Exactly here, I found this article from Google Spark tagged Tumblr. Tumblr have been cool in its own unique way and Tumblr community is not like any other social networks’.

  • Anonymous

    I ‘m a Google+ user, but think Plus has a long way to go to replace tumblr’s focused functionality.

    Google+ is currently a gangly 14 year old kid with enthusiasm. tumblr and Facebook are more refined players who’ve been on the court longer and it shows.

    • Google+ has a ways to go, but I see a lot more potential.  Thanks for the comment!

  • Anonymous

    Google will never provide users with the anonymity that Tumblr does. Tumblr is n no danger whatsoever.

    • I agree.  I don’t think Tumblr is in danger here.  Google has taken some attention away from some smaller platforms like Tumblr though.  Tumblr will continue to have its niche regardless.

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