Written Posts

Is Tumblr In Trouble?

10 Comments 19 July 2011

As I watch users jump into Google+ and begin sharing content I start to think that the Tumblr platform is in trouble.  For those of you not familiar with Tumblr here’s a link to the Wikipedia quick definition.

From what we’ve seen so far, Google+ is integrating many other Google services and tools like Picasa, Reader, etc.  Many are speculating (and some news has been shared) that Blogger is an upcoming integration as part of the rebranding for the blog platform as well.  With the ease of sharing content on Google+ it begins to sound more and more like a microblogging platform like Tumblr.  Tie in a blog that can also have a customized look and feel, widgets, ads, etc. that all is integrated with your Google+ efforts.  WOW, is all I have to say!

So if I’m Tumblr I’m thinking my format was a great platform for Google to copy and learn from, but now what?  I suppose I’d sell to Microsoft or Facebook if I could.

The real problem comes with search and what weight Google will put on it’s own platforms vs. others.  It could get scary to think how much content will need to be put directly into Google first in order to rank for something.  I believe Google will still give credit to big platforms like Facebook and for a company’s or person’s website, but it’s scary to think that these sites could be much lower on the totem pole for priorities.

What do you think?  Will this hurt or help Google?  Are they essentially forcing people to use their tools and platfors now?  What do you think about Tumblr’s future?  Did you even know Tumblr existed before this post?  Awareness is another issue as well.

I’m torn whether this is good or bad for Google and other platforms, but it will be exciting to see how it all plays out.

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