The Resident Connection, Video Posts
6 Comments 05 May 2011
My perspective on the AIM Conference social media evolution.
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I like this historical arc of social media in our space. I hadn’t thought about it broadly, and this rings true for me. We’ve gotten to a place where Search Engine Land’s editor Danny Sullivan is wondering whether Facebook is the master key to the web. Things have definitely changed over the last three years. Here’s the link to the Sullivan piece: http://searchengineland.com/has-facebook-become-the-master-key-to-unlocking-the-web-75139
Steve, thanks again for organizing another great conference. I agree, the current state of social has many of us wondering what will unlock the next doors.
Interesting post from Danny. Only thing I didn’t see considered in it was the impact of mobile devices. With Android grabbing so much market share I almost have to give them a leg up. That play alone could make a big difference when it comes to keys.
Of course, as Danny indicates so many things will change along the way. Like him, I’m not convinced Facebook is the key, but they are doing a pretty great job today opening numerous doors.
Hey Mark. I just ran across your latest video blog on twitter and wanted to comment. Multifamily operators are more curious than ever about social media. The biggest change I think we will see over the next 1-3 years will be in our recruiting and promotions process. Owners and managers who want to excel in social media can’t afford to continue to hire and promote people who they think will embrace social media once they get on site. I think we will see a shift in recruiting those who come to the table with the passion already inside them. Maybe this means we will see a shift in recruiting from outside our industry? I’m not sure but I’ve already noticed this trend in companies who have filled marketing positions with people from outside our industry. The marketers in multifamily right now are better than they’ve ever been before. Its apparent meeting the attendees at AIM; so many very bright people with great thoughts and ideas.
Excellent point Melissa. Not only are we going to seek out more qualified people, but we’ve found that by being social with our business more people are finding us and wanting to be part of that. Great to see you!
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