The Resident Connection, Video Posts

Apartment Branding

3 Comments 21 April 2011

I’ve brought this up before, but as I see the J.C. Hart Apartments brand build and build online I question more and more why other companies aren’t doing a better job branding their properties. ¬†Would love your thoughts.

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  • cool. apartment branding is a new trend and it is really nice to know that a system like this is designed. Hope we see more improvement for apartment owners and consumers.

  • Peter Jorde

    Very well said Mark, I’ve been fortunate to work with a number of Management firms who understood the importance of branding and started the process long before it was a buzz word. Even to the point of introducing a clothing line, mugs, charity work and anything else they could associate with to spread the value of the brand. There is no question this improves their overall appeal to the segment of the population that uses their services and lives in their communities.

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