JCH Spotlight, The Resident Connection, Written Posts

My RentMineOnline Story

4 Comments 07 April 2011

Yesterday I attempted to explain the important differences between finding vs. discovering when it comes to marketing and marketing online.  A long winded perception, but one that keeps me thinking about people that have embraced the idea of social and social search online.  Here’s a story about one of those people and my experience with his company.

My friend, Ed Spiegel, at RentMineOnline had a crazy idea for a helpful social tool about three years ago.  The idea was dismissed by many as theory, and he actually annoyed a few people back then with his theory.  However, what’s evolved and come to be is a tool that is integrated with Facebook, Twitter, MySpace, and email and was used for over 70 management companies and over 1,000,000 resident interactions just last year.  Ed had the vision to see the potential of the social web, and today he’s helping shape how it can work for management companies.

Like many of the online pages, profiles, and sites we’ve built for J.C. Hart, our experience with RentMineOnline has been one that grows over time.  When analyzing how we socialize our brand online we’ve found it’s most important to view it long term and not day to day or month to month.  We’re looking for trends and not necessarily spikes.  Our experience with RentMineOnline is really not much different.  We’ve found that looking at the data for an entire year really shows off how the program has grown and continues to grow.  I think many would agree that steady growth is typically a good thing in marketing.

If you haven’t had an opportunity to try out the RentMineOnline tool I recommend you check it out.  And if you are attending the 2011 Apartment Internet Marketing Conference you will have an opportunity to meet Ed in person and ask him about RMO face to face.  I know he’d love to meet you.

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