Written Posts

Dare I Call It iFad 2?

13 Comments 11 March 2011


Image from noclipmode.com

When the first iPad came out I was quick to rant on about it’s uselessness.  Going on a year later I still think it’s an expensive paperweight, but guess what, my opinion doesn’t matter.  Or does it?  Unless people are buying these things just to spite me, last time I checked they were selling millions of them.  Not too shabby for a device that’s just an over-sized iPhone/iPod (and don’t debate me in the comments about the minor differences because it’s essentially the same and you know it).  Now that I’ve lured you into this post by slamming this over-priced, under-performing device I’m going to flip this post into something I’ve been thinking a lot about lately.  Inspiration.

First, I will tell you that I’m not going to buy the new iPad 2, nor will I get another type of tablet device anytime soon as they don’t fit any of my needs.  I have no use for a tablet when I already have enough devices to get the job done (HP Laptop, Android Phone, iPod Touch, Flip HD Camera, & a Kindle).  I don’t need something with a shitty keyboard so I can work slower, I don’t need an over-sized and awkward way to take video when the Flip is so easy, and I don’t need a fancy way to read digital magazines (even if I’ve heard Wired on it is super cool).  Besides, my wife suckered her parents into getting her one for Christmas so if I ever need to remind myself why it sucks I’ll just pick up hers.  She loves it and defends it to a fault (even though she complains that she can’t read it in bright sunshine, typing on it sucks, and it takes FOREVER to download People Magazine, <– that’s my favorite complaint).  I’ve messed with it about 3 or 4 times in the last couple months.  It’s inspired me to avoid it.  Inspired…. hmm, back to that idea.  Sorry I have digressed.

So what does this device (or any tablet) do to inspire people to want one?  Of course there’s the “coolness” factor like I mentioned in my previous post.  Sure, get one and you are instantly “cool”… YOU, have an iFad.  Well done.  Now what?  Oh yeah, set up your email on it and make sure your signature line says “Sent from my iPad”.  Now everyone knows you’re cool when you email them.  But that’s what this is about, isn’t it?  Technology makes us feel cool.  We feel good about our investment decisions in technology because we feel cool.  Some may argue they feel more productive, but that just really means they feel better or feel cool.  I’m actually fine with the iFad.  It’s cool.  For me, I think I’m so cool because I DON’T want one.  We’re all striving for cool.  If an iPad inspires you to get there, go for it.  You should be seeking out inspiration in everything you do, and if an iPad helps you achieve that then I say, what are you waiting for?


  • You know MBJ, I have to agree, there are so many other options that are smaller, more compact especially when we have so many electronics available already.

  • Mark – Your iFad rants make me giggle. Love them. When you mention your satisfaction with your HP Laptop, Android Phone, iPod Touch, Flip HD Camera, & a Kindle – I picture you needing to wear one of those “multi-pocketed” safari vests full of all your gadgetry so you are ready to go for any media need at any moment! Inspector Gadget.

    As you know, I am certainly someone who drank the Apple Kool-aid. I use my iPad constantly, I don’t share your wife’s typing frustration. To me, it is super easy to view and sort emails and it is a great companion while traveling. At the end of the day – to each their own. Makes no difference to me if anyone else enjoys their iPad, because I am the one typing on mine and lovin’ it! 🙂

    • Exactly Sarah – “To each their own.”

  • I must respectfully decline. Clearly you are missing what millions are enjoying 😉 But then Id rather you miss this and keep the ILS people in line. Now thats not a fad either but hell I’d like to see that model exposed for what it is…. a quick short term fix. Of course they want to get into everything marketing too. because they want to keep us all where we belong – in spending mode as opposed to building our brands, telling stories, and building long term, cost effective strategies.

    • They have to grow their market share somehow, D. Everyone needs a shot in the arm that makes them feel better about themselves or what they are doing. Whether that’s an iFad or investing in an ad campaign, sometimes that’s what we need. However, I think, now more than ever, people are sucked into the latest and greatest thing. I know I have a tendency to do it, but I’ve also learned a lot through the process. We can all spend our $ more wisely.

  • iFad, indeed. It only took one year for its hipness to be usurped by iFad2, the Sequel.

    Next year, another piece of Chinese manufacturing will make the iFad2 look cheesy, clumsy, and dated.

    Who can forget when the iMac came out in all those fancy, fun, fashionable candy colors? Hollywood set designers made sure to use them as TV props to make the show look hip.

    How might that impact the show’s syndication? Those reruns with cheesy iMacs in the background carry a high cheese factor that’s distracting — and easy to ridicule.

    • Laura,

      Excellent points. I don’t rush out every year and get a brand new computer. People are sucked into this idea of anything new so they can be cool. Like I said though, if that helps you be productive and a better person then go for it. But don’t try to convince me that you couldn’t live without it as it’s not that great. Another gimmick!



  • Steve Rabin

    A multi-family vendor/colleague introduced me to MBJ. Great insights into apartment marketing.

    “Cool” should not be a consideration in bucking up for another device. The tablets platform is ideal for content consumption. 6 months ago, I discovered RSS feeds. Having subscribed to many business and personal RSS feed sources, I find the feeds on Apartment Marketing, Marketing, and Social Media very useful. I usually, get to read the feeds on my iPhone late in the evening.

    I find small device screens a real turn off and the weight/size of my laptop bothersome when laying in bed at 11:00PM. The portability, battery life, weight, and large screen combine to provide the optimal solution for consuming content. Plus, the computing power make ereaders like Kindles/Nooks obsolete.

    I am thoroughly studying the tablet platforms, operating systems, and chip sets. I have not bucked up yet but most certainly will before the end of 2011 so I can be well informed, keep up with MBJ, and be an effective apartment marketer.

    • Steve, thanks for the comment. You’re right, “cool” should not be a consideration, but it is in many cases.

      Tablets do serve a purpose (just not for me). I guess I’m suggesting that if people want to jump on the “cool” bandwagon that they really do it for more than “cool” alone. From what I gather in your comment I’m confident a tablet would be a nice addition to your tech arsenal. Best of luck!


      • Iromarketer

        Thanks! It sounds like you already own many gadgets and a tablet would not improve your life or content consumption experience. If you have not reached your 50’s yet, I’ll bet your “eyes” will yearn for screen real estate offered by a tablet.

        🙂 slr

        • Time will tell I suppose, but today it offers nothing I can’t get from my other devices. I’ll take a MacBook Air over a tablet any day.

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