On my way to the #aimconf I taped this one real quick for everyone as a follow up to the 4/27/10 Apartment Marketing Gone Digital Podcast.  Hope to see you at the AIM Conference!

I’ll be joining all my fellow apartment nerds (and Mark Juleen) this week at the Apartment Internet Marketing Conference 2010. It’s only been a month since the Optimization Summit in Dallas, yet I’m starting to suffer from a little withdrawal. After all, the online social connection keeps me “fixed” but I need real, live dialog [...]

We’re launching our new program this week, The Resident Connection, for J.C. Hart.  I look forward to sharing more with you in the future.  Enjoy your week!

This isn’t about bashing email. Because we’ve been seeing some great results in the last few months with email. Specifically, better open rates, better click throughs, and better conversions into sales.  Although this isn’t always trackable for every situation, we have been tracking it with some projects. One clear take away is that email works [...]