Video Posts

Tidbits from The Shock Jock

5 Comments 14 August 2009

Here’s where I’m going with all this. Thanks Allison for the inspiration.

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My Letter to Twitter: Why I Don't Do #FollowFriday

Written Posts

My Letter to Twitter: Why I Don’t Do #FollowFriday

2 Comments 07 August 2009

Dear Twitter, I have nothing against #FollowFriday really, I just don’t do it. There’s no real content there other than someone’s endorsement. Not to say that endorsing someone isn’t a good thing, it’s just that I’d rather find someone organically. However, since you have changed the rules a bit with filtering @ tweets it’s more […]

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Video Posts

Episode 14 – The Champion

4 Comments 07 August 2009

Most likely if you are reading this you either are or are a good candidate to “champion” change in your branding, marketing, and social media efforts. I’m not sure if I really make a point as much as I just bring up this concept. What I am suggesting is that we need to make sure […]

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Video Posts

Episode 13 – Let’s Not Get the Cart Before the Horse

No Comments 03 August 2009

In Episodes 11 & 12 I talk about strategy. That’s one thing some of the best in our industry do. Some of the largest brands in Multi-family have been successful because of their strategy. Whether it’s a branding strategy, a training and best practices strategy, or an overall marketing strategy, they are winning today because […]

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