Written Posts

How Does a Brand Make You Feel? – My thoughts on GM

No Comments 30 August 2009

About a month ago I stumbled across a blog post about New Brand Strategies for GM. The writer gave their thoughts on what should be done with the branding efforts of the remaining GM brands. Being the nerd that I am and a former employee of a major automotive brand, I decided to give my […]

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Written Posts

I Made a Mistake

No Comments 30 August 2009

Yesterday I made a mistake. It happens, and when it does I want to try and make it right. I wrote a post about The Irony of Revenge in Social Media. While I stand behind that post and understand Lisa’s argument, where I made the mistake was by not leaving it in it’s entirety as […]

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The Irony of Revenge in Social Media

Written Posts

The Irony of Revenge in Social Media

4 Comments 29 August 2009

I really disagree with a recent blog post by a good friend, and the idea to unfriend someone on facebook because of a comment determined to be “negative for negativity’s sake.” I appreciate the candid feedback given and for sharing the story, but from my perspective the blog post basically tells peers, clients, competitors, and […]

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Video Posts

Building Your Online Brand – #1

No Comments 24 August 2009

Well, I took last week off to play a little catch up. I’m back again with the first installment to building your online brand. While I couldn’t find my copy of Good to Great, I recommend you find a copy and I also have some other recommended reading for you. Thanks all!

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