Written Posts

Testimonials – The Good, The Bad, and The Ugly

No Comments 22 June 2008

What’s the power of a testimonial? Does it depend on the product? Does it depend on who it comes from? Does it depend on where you find it? Does it depend on how it is delivered? These are all things I have been pondering as we decide to solicit testimonials from our residents. The testimonials […]

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Written Posts

Perseverance

No Comments 20 June 2008

For those of you reading that are not golf fans (or even know who Tiger Woods is), let me just simply explain that he is one of the most influential and incredible sports figures today. Last weekend and in a playoff on Monday with Rocco Mediate Tiger showed us again why he one of the […]

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Written Posts

$4.00 Gas & Some Other Thoughts from the Nerd

No Comments 10 June 2008

So, gasoline is hovering around $4.00/gal. and it had me thinking how marketeers can somehow make a positive out of this negative. Not in a stupid way like the way car dealers are advertising the obvious, like mpg/fuel economy on compact cars and hybrids or by trying to give away free gas when you buy […]

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